Luxcey | Founder
From Cameroon to Paris and all the way to Montreal, Rose Gwet has spent a lifetime collecting beauty rituals and tips on how to live her best life.
I founded Luxcey to inspire slow living, a communion with nature, and stepping into positive rituals. Drawing on my roots and time spent living in a Cameroonian village, I find inspiration in life’s simple moments and believe in dedicating time to one’s well-being.
I started this company for myself; I had acne on my face, eczema and very dry skin on my body. I used to suffer from allergies to so many products. I even reacted to natural products, especially those formulated with high amounts of essential oils.
One thing I see more and more in the natural beauty care industry is that these companies are following the same system as mainstream beauty companies. They have all these different creams. They have all these different products for different parts of the body and face.
I wanted to create a very minimalist line; one that allows people to have only a few products on their shelves, which they can use in different ways. At the moment, Luxcey is focused on the body and hair, but soon, it will also carry a minimal face-care line.
I was born in France. And at the age of seven, my parents decided to take us to Cameroon; not into the big cities, but really into the village. We stayed there for 5 years, and the experience really marked me. I’m deeply rooted, I know where I’m from, where I am and where I’m going. The people from the village might not have free healthcare, or other privileges such as these, but they are focused, calm and at peace. They mostly have rituals. I carry this philosophy with me everywhere. Luxcey is a way for me to share this lifestyle; one that is peaceful, centered and focused.
I’m on my 17th entrepreneurial venture. Luxcey is the first successful one. Of course I have had to overcome many challenges. I’m always afraid not to grow every month and go further. Maybe, the best thing I inherited from my father is his persistence- a trait every woman entrepreneur needs to adopt.
I want to tell my children that their mama did everything she wanted to do. This is not only about feminism, it’s about humanism. I want them to not be afraid of their skin color, their age, their sexual orientation, their passions, etc. I want them to be themselves, unconditionally. I also want them to put love and respect before anything. If we all love and respect each other and Mother Nature, our world -their world - will be a better place to live.