Baublerella | Founder
Meet Chevis Douville.
She is the brains behind the Bling Brush, the all-natural jewelry cleaner beloved by brides... and Kathie Lee and Hoda.
Chevis is a proud new mother and took some time out of her very busy schedule of juggling both baby and business to share her story and experience.
What's your story?
Ever since I was a little girl, I dreamed of building my own business. I started with the goal of becoming a professional snow cone maker (at the time making one snow cone at a time on my Snoopy Ice Machine), but my love of jewelry, and the understanding of how many snow cones I’d have to sell to buy said jewelry, led me in a different direction. After working as a brand manager in the personal care industry for 4 years, I decided to go out on my own.
If I were to describe myself in a few words, I must say I’m persistent, loyal, and love nothing more than being at home with my family who motivate me daily to be the best version of myself.
What's Baublerella all about?
Baublerella originated with the simple idea of creating a jewelry cleaner women could use anytime, anywhere. Baublerella launched in Spring 2015 and continues to grow at a rapid pace due to word of mouth and by putting a new spin on an age-old problem – cleaning dirty baubles, naturally.
The brand features unique products tailored towards ladies on-the-go, and come in glamorous packaging that make them great girlfriend gifts. Current products include the Bling Brush, an on-the-go, natural jewelry cleaner, the Glitzy Glove, an anti-tarnish polishing cloth, and Ms. Fix It, a jewelry repair clutch so you can DIY on the fly!
In efforts to live out the company mission of inspiring women to be confident in themselves and help one another, a portion of all profits go toward helping at-risk girls ages 6-18. This is done through a partnership with Rae’sHope, a nonprofit organization providing weekly educational programs and active role model mentors to girls in North Texas.
How did the idea to create it arise?
Baublerella was inspired by the fashionable nature of jewelry along with the idea that jewelry cleaner should be free from harmful chemicals. The idea came about when I forgot to clean my wedding ring because I was rushing to get out the door for a party. I said to my husband, “I wish I had a product I could keep in my purse to clean my jewelry on the go.” That night, the idea for the Bling Brush (one of our first products) was born.
Why is this a must-have for all brides and bridesmaids?
When first getting engaged it’s an exciting time for everybody including your family and friends. One of the first things people say after hearing the proposal is “let me see the ring!” The last thing you want is to have a dirty ring so the Bling Brush is a must have. You can keep it in your purse and quickly clean your ring at home or on the go, and the small brush allows you to get under the stone where all that grime builds up. The glamorous packaging also makes it a wonderful engagement gift on its own or alongside a bridal magazine so your bestie can begin her inspiration board – in the unlikely event she doesn’t already have several on Pinterest!
Based on your experience, what is the best advice you could give to an aspiring woman entrepreneur?
Trust your gut, look for the silver lining in moments you believe to be failures and celebrate milestones — both big and small. Also, as cliché as it sounds, you need a plan. Starting a business can be daunting and there is nobody around to keep you on the right track. When you catch yourself in a situation where you don’t know where to turn next you can always look at your plan and get back on course. It’s also extremely rewarding when you look back on the goals you achieved.
How are you making the world a better place for the women that will come after you?
..Being a woman owned business, I strive to be an inspiration to anybody that intends to take a path such as my own. I am thankful to have found several women entrepreneurs to surround myself with and we oftentimes meet to bounce around ideas and share business learnings. I was lucky enough to have successful women entrepreneurs do the same for me and still look to my mentors for inspiration frequently.
What inspires you daily professionally and/or personally to make a difference?
When establishing Baublerella, I knew I didn’t want to start a business just to sell products. I wanted to build a brand with a purpose, and as a member of the Women’s Business Enterprise National Council, I knew I wanted that purpose to be rooted in giving back to women.
When I came across Rae’s Hope, our charity partner, I teared up watching the organizations’ video because I knew it would be the perfect fit. The girls are so sweet and eager to learn, and have the best little spirits. When I’m sitting at my desk it helps to know the more we sell the more money we can give and the more lives we will touch.